Testimonial of The Week
Annual Campaign
Testimonial of the Week was a year-long social media initiative created to bring a more personal, human element to the Angels Care Home Health brand by sharing the experiences of its home health patients.
Because patient information is protected by healthcare privacy and compliance requirements, I coordinated the necessary media releases, patient authorizations, and internal approvals before testimonials and photographs were published.
The initiative involved branch offices across the company's 10-state footprint, requiring ongoing coordination to collect, approve, design, and publish patient stories throughout the year.
